Marketing Strategy Archives - DKY

DKY News, Marketing Strategy|Digital Marketing, Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix

by Mike Dobies

In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.

Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

Marketing Strategy, Public Relations|Brand Strategy, Communications Planning, Marketing Strategy

Maintaining Brand Integrity During a Crisis

by Tim Karlberg

When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.

Branding, Marketing Strategy|Marketing Strategy, Wisdom at Work

Where’s the Love in your Brand Positioning?

by Brian Dahl

Appealing to our dark nature can be effective. But is it worth it?

Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

Digital Marketing, Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy

Listen Up! How to Start a Brand Podcast

by Holly Donato

Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.