DKY Helps Legendary Boat Brand, Chris-Craft, Launch its First Concept Electric Boat

People riding on a Chris Craft speedboat in the water

The fully operational Launch 25 GTe was introduced at the 2023 Miami International Boat Show and DKY helped our partners at Chris-Craft and their parent brand, Winnebago Industries, make a big splash with this innovative all-electric luxury boat.

Close up of boat steering wheel with "Launch 25 GTe" engraved

To effectively introduce the Launch 25 GTe, DKY played a key role in creating product messaging, a supporting web page, show signage, and engaging videos and imagery.

Capturing the creative content required an eight-person production crew plus a camera boat. Everything was shot in a day and a half using the prototype boat that made its first-ever run in the water the day before the shoot.

Man about to plug in the Chris Craft e-boat prototype

A spring-mounted arm on the camera boat allowed the team to capture super-smooth, running footage. Final videos included a :60, :30, and :15 version all aimed at piquing interest and building brand awareness.

It was an exciting project that not only introduced an all-electric, zero-emissions concept boat, but it also reinforces the innovation that has been part of Chris-Craft’s iconic brand. It’s also the first electric marine product to be introduced under the Winnebago Industries portfolio.

Docked Chris Craft e-boat prototype

For a quick look at the Launch 25 GTe and the elements that helped introduce this revolutionary concept, please visit

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