For years, B2B marketers built plans around a familiar sequence: awareness, consideration, decision, purchase. The marketing funnel. That model is…
Tag: Digital Marketing
The Human Element in Digital Marketing Matters More Than Ever
Tools alone don’t make marketing effective. People do. Marketing technology has come a long way. Automation is faster. AI is…
Fast Tracks and Bold Moves: DKY Powers Winnebago’s Factory Sales Event
When Winnebago rolled out plans for their 2025 Factory Authorized Sales Event, they needed to move fast and make it…
GA4 vs. Universal Analytics: What CMOs Need to Know
In July of 2023 Google Analytics 4 (GA4) became the new default version of the widely used web metrics platform,…
A New, Modern Website for an Industry Leader
There are many reasons a brand might consider overhauling its website. Maybe it’s time for a more modern design or…
DKY’s Ag Team Welcomes Two New Clients in 2023
Agricultural machinery manufacturer CLAAS North America recently selected DKY as the company’s new PR and Social Media partner. The move…
DKY Helps Power eRV2’s Ongoing Presence in Social Media and Traditional News, Part 3
Since its debut in January 2023, Winnebago’s all-electric RV prototype, the eRV2, has sustained great interest among consumers and media…
DKY Elevates Ground-Breaking Sneak Peek of Winnebago’s eRV2, Part 2
When Winnebago asked DKY to support the debut of its highly-anticipated electric RV prototype, the eRV2, we knew the work…