DKY’s work with longtime client, ADM, has always focused on helping farmers manage their operations in efficient and innovative ways to support farm legacies and profitable growth.
ADM grain origination specialists and territory managers work with producers across the country on a daily basis. They know the crucial role farmers play in our nation’s food production and all the planning and execution that goes into growing and harvesting crops every year.
Showcasing ADM’s strong relationships with producers, the idea for a new video series titled “Faces of Food” was hatched. The objective is to help more Americans understand and appreciate life on the farm and the many challenges producers overcome to grow their crops.
“Faces of Food” Video Series
Over the course of a year, DKY worked with ADM and AgriLife Studios, a media and content production company, to shoot, edit and publish the first three episodes. Each one features a different farm family, their unique operation, challenges they’ve encountered and their strong ties to their local communities. The episodes are available to view on ADMadvantage.com/faces-of-food.
See a summary of each episode below:
Episode 1: Spring Blizzard – Clark Coleman, co-owner of the D.J. Coleman Farm of Baldwin, North Dakota, experienced a harrowing spring blizzard that caused him to fear for his son’s safety and the devastating loss of calves. The Coleman farm is a diversified operation with corn, small grains and oilseeds, 500-600 head of beef cows, and other ventures including a corn maze. Clark Coleman consults regularly with ADM representatives to understand what opportunities may work best for his operation.
Episode 2: Lifeblood of Rural America – Bob and Eric Beckman are row-crop farmers in Pender, Nebraska. Their love of farming and close ties to the local community have been instrumental in keeping their operation going strong after Eric was in a life-changing accident. ADM helps them with grain marketing strategies and keeping a pulse on any market changes.
Episode 3: Gateway to the World – RH Habbe IV is a fifth-generation farmer in southern Illinois near St. Louis, Missouri. He’s always eager to find new ways to improve his operation and preserve it for the next generation – his daughter and son. He utilizes the ADM Mississippi River terminals for grain sales and fertilizer purchases.
Integrated Marketing Program
In addition to producing the Faces of Food videos, the DKY team has developed articles, social media posts and campaigns, emails and other marketing content to introduce and grow awareness of the series through digital marketing, public relations and at industry events. The video series was launched at the Farm Progress show last August in Boone, Iowa.
A dedicated media relations effort has helped grow visibility of the series with feature placements in ag industry trade media and local community press, including Farm Progress, Midwest Messenger and KFYR-TV. The coverage has resulted in thousands of impressions with two more stories set to publish this spring. In addition, organic and paid social media efforts continue to drive impressions and engagements.