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Category: Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix
DKY News, Marketing Strategy|Digital Marketing, Featured, Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix

by Mike Dobies

In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.

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From Intern to Leader: Laying the Groundwork for Career Advancement
DKY News, Marketing Strategy|Agency Life, Agency People, DKY Careers, Project Management

From Intern to Leader: Laying the Groundwork for Career Advancement

by Brian Dahl

Across all industries, women are advancing in their careers and driving innovation and change. It’s no different in the field…

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Series 1: Content Marketing 101
Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

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Winnebago Work Recognized by Summit Creative Awards
Digital Marketing, DKY News, Marketing Strategy|Advertising, Creative Services, Design, DKY News, marketing, Outdoor recreation, Trending, Winnebago

Winnebago Work Recognized by Summit Creative Awards

by Joe Peterson

Winnebago, in partnership with DKY, won two Summit Creative Awards for excellence in developing product line advertising materials.

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Avoiding the Marcom Graveyard: Tricks for Selling Your Story and Staying on Brand
Branding, Digital Marketing, DKY News, Featured, Marketing Strategy, Public Relations

Avoiding the Marcom Graveyard: Tricks for Selling Your Story and Staying on Brand

by Hayley Monsma

It’s that spooky time of year. Darker days, cooler temperatures, scary movies to stream, and pumpkins to turn into jack-o’-lanterns….

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Key Takeaways from Rural America: Telling It Like It Is
DKY News, Marketing Strategy, Public Relations|Ag Marketing, DKY News, Event Marketing, Feed, PR - Public Relations, Research

Key Takeaways from Rural America: Telling It Like It Is

by Tim McKim

We were fortunate to converse with a couple dozen growers, most from Illinois, and we asked for their opinions on hot topics in agriculture.

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DKY Launches New, Modern Website
Branding, Digital Marketing, DKY News, Marketing Strategy, Public Relations|Brand Strategy, Website Development

DKY Launches New, Modern Website

by Donnie Potter

Visitors will enjoy a modern web experience that showcases our brand, capabilities, work experience, culture, and philosophy.

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DKY Supports Winnebago’s 51st Annual Grand National Rally with  New Creative Elements to Enhance Customer Engagement
Marketing Strategy|client, Winnebago

DKY Supports Winnebago’s 51st Annual Grand National Rally with New Creative Elements to Enhance Customer Engagement

by Megan Elliott

As the first in-person Winnebago customer event since the pandemic began, GNR offered the chance to re-engage with attendees. DKY was called upon to flex its creative muscle and provide some new ideas to enhance the on-site customer experience and engagement.

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