In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.
Category: Marketing Strategy
From Intern to Leader: Laying the Groundwork for Career Advancement
Across all industries, women are advancing in their careers and driving innovation and change. It’s no different in the field…
Series 1: Content Marketing 101
As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.
Winnebago Work Recognized by Summit Creative Awards
Winnebago, in partnership with DKY, won two Summit Creative Awards for excellence in developing product line advertising materials.
Avoiding the Marcom Graveyard: Tricks for Selling Your Story and Staying on Brand
It’s that spooky time of year. Darker days, cooler temperatures, scary movies to stream, and pumpkins to turn into jack-o’-lanterns….
Key Takeaways from Rural America: Telling It Like It Is
We were fortunate to converse with a couple dozen growers, most from Illinois, and we asked for their opinions on hot topics in agriculture.
DKY Launches New, Modern Website
Visitors will enjoy a modern web experience that showcases our brand, capabilities, work experience, culture, and philosophy.
DKY Supports Winnebago’s 51st Annual Grand National Rally with New Creative Elements to Enhance Customer Engagement
As the first in-person Winnebago customer event since the pandemic began, GNR offered the chance to re-engage with attendees. DKY was called upon to flex its creative muscle and provide some new ideas to enhance the on-site customer experience and engagement.