For years, B2B marketers built plans around a familiar sequence: awareness, consideration, decision, purchase. The marketing funnel. That model is…
Category: Marketing Strategy
Voice of Customer Part 2: Building a Program that Works
In my last post, I made the case that Voice of Customer (VoC) isn’t a survey or research project. It’s…
The Human Element in Digital Marketing Matters More Than Ever
Tools alone don’t make marketing effective. People do. Marketing technology has come a long way. Automation is faster. AI is…
Voice of Customer Pt. 1: Activating an Essential Brand Advantage
There’s a foundational reality that marketers need to remember when engaged in brand management: You don’t own your brand.Your customers…
Driving Channel Success – Both Digitally and Experientially
How DKY is Helping Honda Powersports Accelerate the Ride At DKY, we’ve built our reputation on helping brands “Ring True”…
Maximizing Marketing Impact: How Modern Brands Get More from Every Dollar
Marketing leaders are navigating one of the most dynamic and complex eras our profession has ever seen. Many teams have…
Behind the Scenes: Building Winnebago’s Show Presence
Every September, two of the RV industry’s biggest stages—the Hershey RV Show and Open House—offer Winnebago the chance to showcase…
Beyond Keywords: Embracing AEO
Search is changing fast, and marketers have two choices: acknowledge and adapt, or stay the course and fall behind. AI-powered…