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Category: Marketing Strategy

DKY Gains New Project Manager and Creative Director
Digital Marketing, DKY News, Featured, Marketing Strategy|DKY People, Featured

DKY Gains New Project Manager and Creative Director

by Katie Fitzpatrick

DKY has added to its strong team that serves clients in the B2B, outdoor, agriculture and faith-based nonprofit sectors.

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Series 2: Adding Video to the Content Marketing Mix
DKY News, Marketing Strategy|Digital Marketing, Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix

by Mike Dobies

In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.

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From Intern to Leader: Laying the Groundwork for Career Advancement
DKY News, Marketing Strategy|Agency Life, Agency People, DKY Careers, Project Management

From Intern to Leader: Laying the Groundwork for Career Advancement

by Brian Dahl

Across all industries, women are advancing in their careers and driving innovation and change. It’s no different in the field…

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DKY Supports Reveal of Winnebago Industries’ Electric RV at Florida RV Super Show
DKY News, Marketing Strategy|Event Marketing, Trending

DKY Supports Reveal of Winnebago Industries’ Electric RV at Florida RV Super Show

by Craig Wanous

DKY supported Winnebago in unveiling its first ever all-electric, zero-emission RV concept—known as the e-RV—at the Florida RV Super Show in Tampa.

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Series 1: Content Marketing 101
Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

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Winnebago Work Recognized by Summit Creative Awards
Digital Marketing, DKY News, Marketing Strategy|Advertising, Creative Services, Design, DKY News, marketing, Outdoor recreation, Winnebago

Winnebago Work Recognized by Summit Creative Awards

by Joe Peterson

Winnebago, in partnership with DKY, won two Summit Creative Awards for excellence in developing product line advertising materials.

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Avoiding the Marcom Graveyard: Tricks for Selling Your Story and Staying on Brand
Branding, Digital Marketing, DKY News, Featured, Marketing Strategy, Public Relations

Avoiding the Marcom Graveyard: Tricks for Selling Your Story and Staying on Brand

by Hayley Monsma

It’s that spooky time of year. Darker days, cooler temperatures, scary movies to stream, and pumpkins to turn into jack-o’-lanterns….

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Key Takeaways from Rural America: Telling It Like It Is
DKY News, Marketing Strategy, Public Relations|Ag Marketing, DKY News, Event Marketing, Feed, PR - Public Relations, Research

Key Takeaways from Rural America: Telling It Like It Is

by Tim McKim

We were fortunate to converse with a couple dozen growers, most from Illinois, and we asked for their opinions on hot topics in agriculture.

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