Titan International (TWI), a global wheel, tire and undercarriage manufacturer and owner of the Goodyear Farm Tire brand looked to DKY to write and design its Annual Report and Corporate Responsibility Report.
We first established a creative look and feel that Titan felt best represented their brand and was in line with what they had done previously.
DKY worked with Titan to sift through a large quantity of content from all over the world, including, South America, Europe and South Asia.
We then wrote all the copy for both documents and worked with Titan to secure owned photography and stock images to supplement the story they wanted to tell. We also designed charts and iconography to highlight key data points and information.
DKY combined the 10-K file with the Annual Report and worked directly with the printer to make sure they had the files correctly and securely prior to printing.
It was a very detailed and intricate process in partnership with Titan International to tell a story, not only about the financial details of the past year, but how Titan impacts and enhances the daily lives of consumers, farmers, and earth moving, mining and construction workers.