Marketing Tactics Archives - DKY

Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Holly Donato

A podcast is a great centerpiece for your content engine.

Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.

Marketing Strategy, Public Relations|Content Marketing, Marketing Tactics

Six Steps to Getting Your Experts Published

by Holly Donato

A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.

Digital Marketing, Marketing Strategy|Client Work, Marketing Strategy, Marketing Tactics

What’s so hard about promoting a new global e-commerce site?

DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.

Digital Marketing, Marketing Strategy|Digital Marketing, Marketing Tactics, SEO

Marketing Must Reads for November & December 2017

by Tim Karlberg

Four hand-picked articles to save you time and increase your marketing awareness.

Digital Marketing, Marketing Strategy|Content Marketing, Digital Marketing, Marketing Tactics, SEO

Marketing Must Reads for September 2017

by Tim Karlberg

If you only have 15 minutes to catch up on the state of marketing, start with these.