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Tag: Marketing Tactics

Give Your Paid Search Campaign a Tune-Up
Digital Marketing|Digital Marketing, Marketing Tactics

Give Your Paid Search Campaign a Tune-Up

by Tim Karlberg

To get started, here are three components of your campaign that can yield the biggest results.

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New Digital Ad Legislation and What it Could Mean for Advertisers
Digital Marketing, DKY News|Digital Marketing, Marketing Tactics

New Digital Ad Legislation and What it Could Mean for Advertisers

by Tim Karlberg

The bill seeks to force businesses with more than $20 billion in digital ad revenue to divest, breaking up their share of control on the market.

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Digital and Social Media Marketing Tips for B2B Marketers
Digital Marketing|B2B, Digital Marketing, Marketing Tactics, Social Media

Digital and Social Media Marketing Tips for B2B Marketers

by Tim Karlberg

How can B2B marketers more effectively employ digital and social media strategies in their marketing plans?

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Series 1: Content Marketing 101
Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

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Hosting a Podcast: Lessons from 22 Episodes
Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Holly Donato

A podcast is a great centerpiece for your content engine.

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Five Underrated KPIs for Marketing Scorecards
Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

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9 Ways to Make Your Video Work
Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Mike Dobies

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

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Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.

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