Marketing Tactics Archives

Give Your Paid Search Campaign a Tune-Up

To get started, here are three components of your campaign that can yield the biggest results.

Digital Marketing, DKY News|Digital Marketing, Marketing Tactics

New Digital Ad Legislation and What it Could Mean for Advertisers

The bill seeks to force businesses with more than $20 billion in digital ad revenue to divest, breaking up their share of control on the market.

Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Holly Donato

A podcast is a great centerpiece for your content engine.

Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Mike Dobies

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.