Marketing Tactics Archives

Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Holly Donato

A podcast is a great centerpiece for your content engine.

Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Mike Dobies

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.

Marketing Strategy, Public Relations|Content Marketing, Marketing Tactics

Six Steps to Getting Your Experts Published

by Holly Donato

A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.

Digital Marketing, Marketing Strategy|Client Work, Marketing Strategy, Marketing Tactics

What’s so hard about promoting a new global e-commerce site?

by Mike Dobies

DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.