For years, B2B marketers built plans around a familiar sequence: awareness, consideration, decision, purchase. The marketing funnel. That model is…
Author: Tim Karlberg
The Human Element in Digital Marketing Matters More Than Ever
Tools alone don’t make marketing effective. People do. Marketing technology has come a long way. Automation is faster. AI is…
The Intersection of Data and Creativity: How Analytics Shape Better Campaigns
In today’s marketing landscape, data and creativity aren’t opposing forces, they’re collaborators. At DKY, we believe that when insightful analytics…
Beyond Keywords: Embracing AEO
Search is changing fast, and marketers have two choices: acknowledge and adapt, or stay the course and fall behind. AI-powered…
From Traffic to Leads: Leveraging Landing Pages in Your B2B Marketing
If you’re in B2B marketing, you know the path from prospect to customer isn’t fast or simple. Complex buying cycles,…
Staying Curious: DKY Explores the Latest Trends at CES 2025
At DKY, we pride ourselves on staying ahead of the curve when it comes to emerging trends and innovations. We’re…
How DKY is Adopting AI Responsibly to Serve Our Clients
At DKY, we are fully embracing that AI is fundamentally reshaping how brands connect with their audiences. AI offers opportunities…
GA4 vs. Universal Analytics: What CMOs Need to Know
In July of 2023 Google Analytics 4 (GA4) became the new default version of the widely used web metrics platform,…