For years, B2B marketers built plans around a familiar sequence: awareness, consideration, decision, purchase. The marketing funnel. That model is…
Tag: B2B
Digital and Social Media Marketing Tips for B2B Marketers
How can B2B marketers more effectively employ digital and social media strategies in their marketing plans?
B2B vs B2C Marketing for Brands
While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?