DKY Expands Team in Social Media, Account Service and Project Management Roles

DKY staff members

Our agency continues to add talent to grow with existing clients and to support new business opportunities. Most recently, DKY has hired in the areas of account service, project management, and social media strategy and engagement. Learn more about Sidney Barnes, Derek Nelson and Matthew Taylor below:

Sidney Barnes Expands Agency’s Social Media Capabilities

Barnes brings more than seven years of experience in social media strategy and content creation to DKY. She conducts channel and competitor audits, manages social listening activities, creates engagement plans, compiles reports, manages platforms and produces content.

Since starting with DKY, Sidney has managed and helped expand the social media presence of several clients in the agriculture, B2B and outdoor recreation industries. She’s also involved with new business opportunities and growing DKY’s social media capabilities as part of the agency’s Digital team.

“Sidney brings fresh thinking, drive, and passion for her craft to DKY’s social offering, allowing us to elevate the impact and sophistication of our clients’ social channels,” said Donnie Potter, Vice President of Digital.

Over the years, Barnes has contracted with several small businesses to provide social media management, web and brand development, and graphic design. She’s also worked for a SAS company as a content specialist, developing and managing Facebook ads, and serving as copywriter and editor for its e-newsletter.

She received a Bachelor of Arts in Psychology and a minor in Advertising from the University of Minnesota.

Derek Nelson Brings Account and Project Management Experience

Nelson has joined DKY as an account manager on the Winnebago business. He oversees the development of model content materials, including brochures, product spec sheets and website copy. He also helps coordinate RV model video shoots, event logistics and the delivery of final assets.

In his short time at DKY, Nelson has demonstrated a commitment to excellence by developing a strong relationships with our Winnebago clients, facilitating communication among team members, and using his organizational skills to help ensure projects are on track.

“Derek wholeheartedly dives into projects, embraces challenges and searches for opportunities to maximize team efficiency,” said Joe Peterson, DKY partner and vice president of Account Services. “He’s a team player who fosters collaboration to deliver high-level work and results.”

Coming from Archetype Signs, Nelson managed a team of project managers and led a major interior and exterior signage project for Abbott Northwestern Holmes Heart Hospital. In addition, he’s held marketing and project management roles for Patterson Companies, Self Esteem Brands, LLC and the Advent Group.

Nelson earned a Bachelor of Arts in Mass Communications and Advertising from Winona State University.

Matthew Taylor Leans into Communication and Collaboration

Taylor has quickly taken the reins as a project manager for DKY’s work with agriculture client, ADM, and nonprofit clients, WorkLight and Bethany International. He works in tandem with the account managers and other team members to see deliverables move from development to completion.

Taylor’s experience in project management, coupled with his education in marketing has given him a strong foundation for success. Most recently, Taylor was instrumental in helping plan ADM’s 8,000 sq. ft. exhibit and speaking engagements at the annual Farm Progress Show, which brings together farmers and leading agriculture companies. ADM was a major sponsor and exhibitor at the event.

“Matthew is a stellar addition to DKY,” said Heidi Pfau, account supervisor at DKY. “He is detail-oriented, highly organized, a strong communicator and full of energy. His skillset is making a difference.”

After graduating from Metropolitan State University with a degree in Marketing, Taylor spent several years at Allina Health coordinating projects for the system’s Orthopedic Service. He supervised 24 employees across five different specialty clinic locations and implemented new workflows that resulted in improved business efficiency.

Learn more about Team DKY and connect with us on social media, including Facebook, Instagram and LinkedIn.

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