DKY was pleased to help ADM showcase its offerings and programs for grain producers at this year’s Farm Progress Show in Boone, Iowa. We worked with ADM to debut its new video series, “Faces of Food,” which was also the show theme and visual focal point of the tent experience. The documentary-style series shows the hard work, decision-making and dedication that it takes to run a farm operation.
The show effort involved a seven-member DKY team over a 12-week time period, partnering with 15 show vendors and creative/technical partners to pull off the air-conditioned, exhibit tent space. Key features that brought the tent experience alive included an installed floor, lounge furniture, show signage, stage and audio/lighting, private meeting space, whimsical photo display wall, and a vintage 1935 B John Deere tractor.
Show attendance was strong with many conversations happening between ADM representatives and producers. Leaders from several ADM divisions presented and discussed important industry topics during the event. These photos show a few highlights:
ADM was pleased with the show traffic and the many positive interactions they were able to have with producer customers. We’re looking forward to returning to the Farm Progress Show again.