Marketing Strategy Archives

Monthly Must Reads — July 2017

by Tim Karlberg

If you only have time for a handful of digital marketing stories in July, start with these.

by Brian Dahl

The difference between product-centric and customer-centric brand marketing can make a profound difference.

by Brian Dahl

People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.

by Tim Karlberg

Brands fail at social media when someone gets tricked into letting robots do the human work.

by Holly Donato

Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.

by Tim Karlberg

Good content marketing balances what users want with what they need. So where do lists fit in?

by Brian Dahl

Without a true understanding of our customer’s experience and point of view, we can easily lose our way.

by Tim Karlberg

Seeking to understand this audience better through data, analysis, and face-to-face conversation is as critical as ever.