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Tag: Marketing Strategy

Where’s the Love in your Brand Positioning?
Branding, Marketing Strategy|Marketing Strategy, Wisdom at Work

Where’s the Love in your Brand Positioning?

by Brian Dahl

Appealing to our dark nature can be effective. But is it worth it?

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Digital Marketing is Changing Rapidly: Are You Changing With It?
Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

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Listen Up! How to Start a Brand Podcast
Digital Marketing, Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy

Listen Up! How to Start a Brand Podcast

by Holly Donato

Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.

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What’s so hard about promoting a new global e-commerce site?
Digital Marketing, Marketing Strategy|Client Work, Marketing Strategy, Marketing Tactics

What’s so hard about promoting a new global e-commerce site?

by Mike Dobies

DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.

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Brand Strategy: Compete to Win
Branding|Brand Strategy, Marketing Strategy

Brand Strategy: Compete to Win

by Brian Dahl

Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.

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More Than Just Fun: Why Ringing True Matters
Marketing Strategy|Marketing Strategy

More Than Just Fun: Why Ringing True Matters

by Tim Karlberg

Catchy names and logos aside, brands are regularly inspected by audiences for their authenticity.

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Marketing Must Reads for October 2017
Digital Marketing, Marketing Strategy|Content Marketing, data, Marketing Strategy, SEO

Marketing Must Reads for October 2017

by Tim Karlberg

Here are 4 short articles to give you a 10,000-Foot view of marketing news in October 2017.

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Monthly Must Reads — August 2017
Digital Marketing, Marketing Strategy|Digital Marketing, Marketing Strategy

Monthly Must Reads — August 2017

by Tim Karlberg

Here are 5 need-to-know conversations happening in the marketing industry this month.

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