Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Archives
DKY Meets Winnebago Owners from Around the Nation
Every summer, our team has the privilege of meeting our client’s customers in an especially fun and candid way.
Farmers & Digital Marketing: Three Guiding Truths
Seeking to understand this audience better through data, analysis, and face-to-face conversation is as critical as ever.
Brand Strategy: Leader vs. Challenger
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Biking Race Kit Fits the Brand
DKY jumped at the opportunity to design a race kit for Stef and James at The Fit RV team.
Five Things We’ve Learned About Printing
In our many years of working with printers we have learned a few important things you might like to know.
Road Trippin’ in Style
While normally used for staff recreation, our Brave pulled double-duty this week, serving as a mobile office.
Brand Strategy: Branded House vs. House of Brands
Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.