Biking Race Kit Fits the Brand

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DKY jumped at the opportunity to design a race kit for Stef and James at The Fit RV team.

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Cycling is big in Belgium, where my Dad’s family is from. There is a large Belgian contingency in Central Illinois where I grew up and bicycle racing is a celebrated sport in that community. As a kid, I watched a number of criterium races through the streets of Moline.

When I was given the opportunity to design a race kit for Stef and James at The Fit RV team, sponsored by Winnebago, I jumped at the chance.

Stef modeling the new racing kit
Stef modeling the new racing kit

Yellow and black are not Winnebago’s brand colors, but The Fit RV pair travel in a yellow Winnebago Travato they’ve named “Lance” and I thought it fitting to use yellow as an homage. The color combination also signals “danger” in nature i.e. hornets, venomous tropical frogs, venomous sea snakes, so it sends a message to would-be competitors. I used enough gray/black to provide contrast with the yellow, but not enough to absorb a lot of the sun’s heat on race day.

Three things converged for me in this project: A little bit of childhood nostalgia, a continued interest in cycle racing, and an opportunity to apply design. It was a lot of fun to put together, and I like to think the kit has had a part in James and Stef’s recent successes (the kit design AND the thousands of miles they put on training at altitude).

James with three gold medals from the 2016 Utah Summer Games: Time Trial, Road, and Omnium
James with three gold medals from the 2016 Utah Summer Games: Time Trial, Road, and Omnium