How I helped a global consumer electronics company go from invisible to page one with less than 30 minutes of work.
Archives
Don’t Be the Lone Ranger of Marketing
Consider a key principle from the ancient book of Proverbs relevant to today’s busy Marketing Director.
How Much Should My Business Spend on Marketing?
When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.
Happy Birthday DKY!
To help put 22 years into perspective, here are some fun factoids from 1994.
What Does DKY Stand For?
DKY was founded in 1994 as the brainchild of three adventurous 20-somethings: John Denn, Tom Kelby and Mark Yaeger.
Gold in the Data: 5 Ways to Find Yours
Data is great, but look for the story hidden within it.
The Freedom to Create
Where do marketing creative ideas come from?
The Secret to Long-Term Fulfillment and Success in Marketing
Marketers are always looking ahead for that next new tool or strategy. Sometimes we need to look back.