How Serving Joy Made Our Year

Church event interior

DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.

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One of the joys of working at DKY is contributing some time and expertise to a great non-profit called World Servants.

Based here in the Twin Cities, World Servants organizes short-term mission trips to 40 countries and eight U.S. states, where volunteers build homes and community centers, install water projects, work with children, and form life-changing relationships. Since 1986, nearly 70,000 volunteers have poured time and love into 500 communities.

DKY helps World Servants promote its annual Serving Joy Around the World benefit concert, a major fund- and friend-raiser. On December 9, this year’s event doubled as a 30th anniversary celebration—and a special opportunity to attract new audiences.

What a joy to be involved! Led by Creative Director Mike Dobies, six of us DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday. Here’s what we were blessed to contribute:

Branding and graphic design

Art Director Cacey Deline’s fresh and contemporary graphic design tied all promotional materials together from flyers, posters, digital invitations and web banners to sales kits, tickets and VIP badges. Branding carried through to on-site banners, floor graphics, screen visuals, the event program and response cards, and even a backdrop for VIP guest photos.


Group ticket sales support, social media, and publicity

Using PR, we forged a media sponsorship with KKMS Radio 980 and placed the Serving Joy All Over the World program on media event calendars two months out. Then we repurposed the media packet contents into a kit for group ticket sales to businesses, churches, and colleges/youth groups. We also posted weekly concert updates on World Servants’ Facebook event page.

Program content and video

Fundraisers hinge on an inspirational program. Using the J-O-Y theme, we developed a program script that united multiple World Servants speakers and two headline musicians—John Tibbs and Jason Gray. A powerful element came from testimonial videos produced by Mike Dobies and Luke Yaeger, which supported an effective appeal.

World Servants reports that attendance at this year’s Serving Joy All Over the World was up significantly over last year. Judging by turnout at the VIP reception and by audience response to the artists, speakers and videos, the night was a big success.

Helen Keller once said, “Alone we can do so little; together we can do so much.”

We’ve felt deep gladness (joy!) in serving World Servants through the talents, skills and experience of our agency. We played a role and, together with the many staff and volunteers of World Servants, helped make Serving Joy All Over the World a memorable event.

Give yourself that kind of joy. Go to and sign up for a mission trip. Or think about making a year-end gift. Wishing you a joyful holiday!

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