DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.
The main culprit of this internal sabotage is a simple, three-letter word: and.
The Brand Promise is about behavior toward customers.
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.