DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
Category: Branding
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
Monthly Must Reads — July 2017
If you only have time for a handful of digital marketing stories in July, start with these.
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.