DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
If you only have time for a handful of digital marketing stories in July, start with these.
The difference between product-centric and customer-centric brand marketing can make a profound difference.
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Avoid misplaced brand aspiration: embrace what makes you unique and strong.