“We help good people build brands of great impact.”
The world has changed during the last 18 months and it’s inspired us to tell DKY’s brand story in a fresh way as the agency continues to evolve and grow.
A first step in this refresh is through the launch of our new website – dkyinc.com.
Visitors will enjoy a modern web experience that showcases the new DKY brand design while learning more about our capabilities, experience serving four primary markets, and the culture and operating philosophy which drives it.
Our updated website was built around a robust content strategy with SEO in mind. Now called DKY Insights, our blog includes thought leadership articles, case studies, and agency news. We’ve also embraced a topic cluster approach in our main website navigation that allows readers to easily find the information and marketing tactics that pique their interest.
Similar to the client websites that our Digital team has designed, DKY’s new website includes some essential, technical performance features:
- Responsive – Desktop and mobile-friendly for viewers
- Modular – Strategically organized information and efficiently scalable
- Search Engine Optimized – Enabled to attract targeted audiences
- ADA-Compliant – Inclusive and accessible for all visitors
DKY’s new website is tailored for business marketing professionals who want to learn more about our team, values-first culture, approach to work, creative firepower, marketing expertise, and results-oriented case studies.
The core sectors that we serve are Agribusiness, Outdoor, B2B, and Faith-based Nonprofits. We are proud to collaborate with our clients to create marketing communications programs that make an impact.
A recent example of successful client work that is featured on our new site is our design and content work for ADMadvantage.com. Our team continues to expand this agribusiness website and its value for the farmers who seek information on grain marketing, fertilizer, crop insurance, and more.
For prospective clients, DKY welcomes introductory meetings to discuss specific business needs. A few ways that we like to kick off client relationships are through a brand workshop, social media audit, website redesign exploration, or a content/public relations review opportunity. The goal is to start where we can have the greatest impact on your business and brand.
For future employees, DKY’s updated website showcases each staff member’s professional expertise and personal interests in an inviting way. As a team, we make up “Squirrel Nation,” in celebration of DKY’s beloved mascot.
In addition to our vibrant, creative culture, DKY’s team is driven by a strong moral compass and employees who want to make the world a better place. Our team strives to live and work by these five core values:
- Ring True – Strive to ring the bell with creative solutions
- Serve People – Treat everyone with kindness and respect
- Be Trustworthy – Always do the right thing
- Live Generously – Give more than you take
- Spread Joy – Infuse your work with optimism and fun
With these values as our guide, DKY is ready to move into its next chapter. After navigating a different way of working during the pandemic, the agency is moving forward with its updated digital identity and soon will have a new physical identity too.
More exciting details to come on where we’ll call home next. In the meantime, please explore our new website and reach out if you’d like to discuss a marketing challenge that your business is facing right now.