What’s the Story with the DKY Squirrel?

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Brand marketing is not an individual sport – we believe in the power of the team.

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Brand marketing is not an individual sport – we believe in the power of the team. In 2010, to help build this ideal into agency culture, we set out to identify a DKY mascot. We even enlisted feedback from our clients by having them vote on three worthy options: an octopus, a rooster, and a squirrel.

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After a hard-fought campaign, the people’s voice was heard. It was a decisive victory for the squirrel.

Depending on who you ask, the DKY squirrel represents many things. Here are a few personality traits that Ring True to the people of Squirrel Nation: aspirational, resourceful, comfortable on the ground and in the tree tops, social, and at times, a bit twitchy.

We try to have fun with our fury-tailed mascot, so don’t be surprised if he shows up from time to time in your interactions with DKY. And next time you visit, ask us about the day Brian brought a live squirrel into the office. Safe to say, that was a day we’ll never forget.