Brian Dahl, Author at DKY

Updating A Brand for the Heartland

by Brian Dahl

A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.

by Brian Dahl

Without a true understanding of our customer’s experience and point of view, we can easily lose our way.

by Brian Dahl

A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.

by Brian Dahl

Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.

by Brian Dahl

How do we “find favor and good success” at work? Here are a few ideas.

by Brian Dahl

We are happy to introduce the newest member of the DKY family – Wilson Howard Pfau.

by Brian Dahl

When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.

by Brian Dahl

To help put 22 years into perspective, here are some fun factoids from 1994.