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Author: Brian Dahl

Work Life Advice on DKY’s 24th Anniversary
DKY News|DKY People

Work Life Advice on DKY’s 24th Anniversary

by Brian Dahl

Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.

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Brand Strategy: Compete to Win
Branding|Brand Strategy, Marketing Strategy

Brand Strategy: Compete to Win

by Brian Dahl

Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.

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DKY Supports Successful Winnebago Product Launch
Branding, Digital Marketing, DKY News, Marketing Strategy

DKY Supports Successful Winnebago Product Launch

by Brian Dahl

DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.

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DKY Road-trips to Farm Progress Show with ADM
Marketing Strategy|Ag Marketing, Agency Life

DKY Road-trips to Farm Progress Show with ADM

by Brian Dahl

One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.

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How to Turn Customers Against Your Brand
Branding, Marketing Strategy|Brand Strategy, Wisdom at Work

How to Turn Customers Against Your Brand

by Brian Dahl

Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.

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The Problem With Product-Centric Marketing
Branding, Marketing Strategy|Marketing Strategy

The Problem With Product-Centric Marketing

by Brian Dahl

The difference between product-centric and customer-centric brand marketing can make a profound difference.

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Marketing’s Most Powerful Tool
Branding, Marketing Strategy

Marketing’s Most Powerful Tool

by Brian Dahl

We are rewarded when our work performs, but we cannot compromise in the area of truth.

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Is DKY a Christian Marketing Agency?
FAQs|Ring True

Is DKY a Christian Marketing Agency?

by Brian Dahl

DKY is grateful and eager to serve all of our clients and their missions – both secular and sacred.

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