Based on our experiences, DKY starts with three key ingredients to help us find and develop great fit with our clients.
Author: Brian Dahl
Work Life Advice on DKY’s 24th Anniversary
Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
DKY Road-trips to Farm Progress Show with ADM
One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.