Ring True Spotlight: Luke Yaeger

headshot of DKY employee, Luke Yaeger

Meet Luke, who makes content management and delivery a smooth and efficient process for our team and clients.

Describe your primary responsibilities and day-to-day work at DKY.

My job is to manage the video content going in and out of DKY. During the pre-production phase of a video project, I work with the project manager to communicate with our production partners and ensure that the project stays on track. After the production wraps, we make sure that all the deliverables are completed on schedule, and the video files are stored in their proper location for future use.

How does your role help to support our clients?

Repurposing media is crucial to helping our clients efficiently utilize their marketing budgets. It’s very easy for past projects to slip through the cracks and not be optimized. My job is to make sure that we know where their content resides and what can be reused for future projects instead of requiring a whole new shoot to capture content they have already captured before.

How do you live out DKY’s mission: “We help good people build brands of great impact”?

One of the core values at DKY is to “Serve People.” My job is to serve them well by making the content they need easier to obtain so that they can continue to better utilize their time to build that impactful brand.

What has been your favorite project at DKY?

My favorite project that I have worked on since joining DKY is the first project I was assigned. One of the partners and I travelled to 5 of the major brands owned by Winnebago Industries in order to capture the stories of their customers and employees. We visited 3 different states and captured more than 15 different stories. It was a great experience!

What trends or changes are you seeing in the marketing industry?

Social media has had a major impact on how people consume content. Over the past year, a majority of video formatting has changed to fit how people view it on apps like Instagram and TikTok. Videos used to be created almost entirely from a horizontal perspective like you would see on TV, but now, more videos need to be viewed vertically to fit a phone screen and it is important to account for that in the production process.

What advice would you give to a new graduate who is looking to start their marketing career?

My advice for a new graduate entering a career in marketing would be the same advice my dad gave me, do more than is expected of you. So many people just coast and do the bare minimum that is required of them. If you go above and beyond what is asked of you, you will stand out from your peers, and you will be rewarded for it.

How would you spend an unexpected day of PTO?

If I received an unexpected day of PTO, you almost certainly would find me at the golf course with my buddies or my dad. I love to golf any chance I get!

Learn more about our team and open positions.

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