Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Author: Brian Dahl
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.
DKY promotes two staff members
DKY recognizes two of our Squirrels who were recently recognized with promotions.
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.