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Meet Joe Peterson, who oversees our Account Services team and is a partner at DKY. Joe has been a key leader in evolving and growing our agency’s work with long-time client, Winnebago Industries. In 2016, DKY acquired Peterson|Probst, an agency that Joe co-owned with Tom Probst, who serves as a creative director at DKY. The two agencies seamlessly merged to bring added value to our clients.

How does your role support DKY clients?

In my role, I ensure our team has the resources, tools and capabilities to provide the services our clients need and expect, so they can in turn deliver exceptional experiences to their customers and stakeholders.

What has been your favorite and most memorable project at DKY?

The 2020 Winnebago Virtual Product Launch has been my favorite project to date. It was a tremendous lift on a tight timeline. We had the opportunity to demonstrate our creative talent and deep understanding of Winnebago’s products, systems and culture. It was an entire team effort and our client was happy with the results.

What is your favorite aspect of working at DKY?

The people. It’s so gratifying to bring talented and diverse people together and to accomplish something important in unison as a team.

What trends or changes are you seeing in the marketing industry?

I’m seeing more robust and enhanced technologies to support customer experiences.

DKY is driven by a set of core values (Step Up, Deliver Excellence, Be Trustworthy, Serve People, Work Generously, and Spread Joy). Which one resonates most with you?

I love seeing our team deliver excellence on well-crafted campaigns and programs. We are in the service industry and it is our role to bring results and value to our clients.

How do you live out DKY’s mission: “We help good people build brands of great impact”?

I work with our team to try and exceed our clients’ expectations with every interaction and deliverable. This high level of service helps them accomplish their respective brand goals.

What is your dream vacation?

A trip to California’s wine country.

Learn more about #TeamDKY.