A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Author: Brian Dahl
Brand Strategy: Branded House vs. House of Brands
Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.
Feelin’ the Love at Work
How do we “find favor and good success” at work? Here are a few ideas.
Welcome to the World
We are happy to introduce the newest member of the DKY family – Wilson Howard Pfau.
How Much Should My Business Spend on Marketing?
When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.
Happy Birthday DKY!
To help put 22 years into perspective, here are some fun factoids from 1994.
What Does DKY Stand For?
DKY was founded in 1994 as the brainchild of three adventurous 20-somethings: John Denn, Tom Kelby and Mark Yaeger.
The Secret to Long-Term Fulfillment and Success in Marketing
Marketers are always looking ahead for that next new tool or strategy. Sometimes we need to look back.