With us for just over a year now, Preston’s ability to adapt and evolve as needs arise has given DKY clients a creative advantage. As a skilled art director with a strategic approach, Preston consistently delivers on DKY’s mission of building brands that make an impact. Learn more about his background below:
Describe your primary responsibilities and day-to-day work at DKY.
As an art director working primarily on the Winnebago account, I’m responsible for overseeing the direction for all the work we create from lifestyle video shoots to web banners. I work with our designers and production team to ensure all work is executed with a great deal of craftsmanship. I also tend to “get my hands dirty” and do design work as well, which I really do enjoy. Every day is different: Today I could be in the office setting the art direction for a trade show and tomorrow in the mountains of Wyoming for a video shoot. It always keeps things interesting!
How does your role help to support our clients?
I work with our team to ensure we show up in the marketplace in unexpected ways through strategically focused conceptual thinking.
How do you live out DKY’s mission: “We help good people build brands of great impact”?
By being collaborative and working without an ego.
What has been your favorite project at DKY?
I’ve been fortunate to be on a lot of great projects over the last year and they all stand out for different reasons. But just recently we did a studio video and photoshoot for a prototype camper van that turned out amazing (thanks to our video production partner) and the client was floored, which is ultimately what matters the most.
What trends or changes are you seeing in the marketing industry?
I’ve noticed a lot of focus being put into AI and how it can change the creative process, which for better or for worse is to-be-determined.
What advice would you give to a new graduate who is looking to start their marketing career?
Don’t be afraid to dive in the deep end, ask a lot of questions and remember to stay humble.
What is one fun fact about yourself?
I got my 15 seconds of fame as a 5-year old when I won a contest and got to ride in the Mickey Mouse limo with like 8 other kids. They took us through the McDonalds drive through for Happy Meals and then we went to a TV studio and were on a show.