With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.
Tag: Digital Marketing
March 2020: Part 1
Problem Solving | Animated Video | WordPress Plugins | College Communications | Office Design
DKY Staff Update: Promotions and Team Additions
At our February 2020 First Friday staff meeting, we announced three strategic changes to our agency team.
What’s changed in marketing in the past decade?
Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.
Five Underrated KPIs for Marketing Scorecards
You have hundreds of metrics to choose from, but only a select few belong on your scorecard.
The 5 Most Read DKY Articles in 2018
We’ve tallied the data and have a list of DKY’s five most read articles of the past year.