At our February 2020 First Friday staff meeting, we announced three strategic changes to our agency team.
Tag: Digital Marketing
What’s changed in marketing in the past decade?
Recently, I asked a simple question of our team: In the past decade what has changed in your area of expertise?
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.
Five Underrated KPIs for Marketing Scorecards
You have hundreds of metrics to choose from, but only a select few belong on your scorecard.
The 5 Most Read DKY Articles in 2018
We’ve tallied the data and have a list of DKY’s five most read articles of the past year.
Digital Marketing is Changing Rapidly: Are You Changing With It?
The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.
Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.