With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.
Businesses with strong digital channels are doing better in the wake of COVID-19. With a quarter of the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us talk, work, learn, and shop from home.
Even before this crisis, demographic trends demanded a “digital-first” mentality:
- By 2020, Millennials will comprise half the U.S. workforce
- Half of all B2B researchers are Millennials
- B2B buyers make 12 searches before completing a purchase
- 81 percent of buyers are swayed by social media
In the words of digital marketing expert Eric Qualman, “We don’t have a choice to digitally transform. The choice is how well we do it.”
With a strong digital presence, you have a relatively low-cost way to identify and capture specific target audiences, test and refine messages, nudge customers into your sales funnel and CRM system, and show measurable ROI.
Integrate all elements
If you’ve had a wakeup call to strengthen your digital presence, we thought you might like to know about DKY’s digital services. Frankly, there are lots of shops that specialize only in one discipline like SEO, or websites, or social media. We believe they should be closely integrated. Here’s how we do it:
Interactive/UX – Creates stunning websites and apps that ensure intuitive user experience and a positive brand impression.
Digital Marketing – Generates strategies to guarantee web content is found easily, aids conversions, and nurtures leads throughout the entire cycle.
Content – Translates brand messages and keywords into resourceful information that attracts users and builds readership.
Social media – Uses a strategic approach to listen, respond to questions, build community, generate interest, partner with influencers, and cultivate loyalty.
Use a valuable process
As a digital team, we work together so your digital properties don’t just check the box—but ring the bell. We use a disciplined process to get there.
We do a thorough audit of your brand’s existing content and digital state, based on your key users. This clarifies goals, what needs to improve, and where to start.
We identify priorities based on business objectives, audience personas, measurable performance indicators, and the larger brand strategy.
We create wireframes, site architecture, content maps, and digital/social strategies to drive leads. Then we build, fill, user-test, and go live.
We watch traffic, time on site, social engagement, conversions, and other metrics to modify the site, tackle new content, and/or improve awareness.
See our recent work
A solid digital lineup can be a powerful tool for your business. In a recent digital make-over for ADM Farmer Services—including new content and a stronger social presence—we were able to help improve:
- Web traffic from email by 223 percent and click rate by 200 percent
- Visits to the site from smartphones by 38 percent
- Engagement on Twitter by 789 percent and on Facebook by 62 percent
- Contact page visits by 40 percent
- Farmer engagement with ADM representatives by 18 percent
Our success with ADM proves a few things: A user-friendly website with valuable content, email marketing, content strategy, and social media is a winning formula when governed by a clearly defined brand and connected to the larger communications strategy.
To begin your digital transformation—or just make a few meaningful improvements—connect with us. We can start with a thorough audit that will help set priorities for going “digital first” with your brand.