Appealing to our dark nature can be effective. But is it worth it?
Author: Brian Dahl
Shop Small Business
For nearly 25 years we have had the honor of serving the business community as a small business (SMB).
Has Your Marketing Team’s Work Gone Bland?
Based on our experiences, DKY starts with three key ingredients to help us find and develop great fit with our clients.
Work Life Advice on DKY’s 24th Anniversary
Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
DKY Road-trips to Farm Progress Show with ADM
One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.