While there is still a place in marketing strategy to account for B2B vs. B2C audiences, the distinction is becoming less important. Why?
Author: Brian Dahl
Road Trip 2019: DKY Summer/Fall Highlights
DKY has logged some memorable miles with our clients this year; here are some highlights.
Where’s the Love in your Brand Positioning?
Appealing to our dark nature can be effective. But is it worth it?
Shop Small Business
For nearly 25 years we have had the honor of serving the business community as a small business (SMB).
Has Your Marketing Team’s Work Gone Bland?
Based on our experiences, DKY starts with three key ingredients to help us find and develop great fit with our clients.
Work Life Advice on DKY’s 24th Anniversary
Thank you to the many people who have contributed to DKY since February 1994. There have been a lot of you, and it has been a great ride.
Brand Strategy: Compete to Win
Short, infrequent bursts of marketing efforts quickly fade. But carefully planned and sustained marketing, advertising, and PR are absolute game-changers.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.