Titan International (TWI), a global wheel, tire and undercarriage manufacturer and owner of the Goodyear Farm Tire brand looked to…
Tag: Marketing Tactics
DKY Develops Strategy for Winnebago’s All-Electric RV Debut, Part 1
DKY helped Winnebago kick off an integrated marketing communications campaign with a reveal of the eRV2.
Give Your Paid Search Campaign a Tune-Up
To get started, here are three components of your campaign that can yield the biggest results.
New Digital Ad Legislation and What it Could Mean for Advertisers
The bill seeks to force businesses with more than $20 billion in digital ad revenue to divest, breaking up their share of control on the market.
Digital and Social Media Marketing Tips for B2B Marketers
How can B2B marketers more effectively employ digital and social media strategies in their marketing plans?
Series 1: Content Marketing 101
As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.
Hosting a Podcast: Lessons from 22 Episodes
A podcast is a great centerpiece for your content engine.
Five Underrated KPIs for Marketing Scorecards
You have hundreds of metrics to choose from, but only a select few belong on your scorecard.