Marketing Strategy Archives

How to Turn Customers Against Your Brand

by Brian Dahl

Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.

by Mike Dobies

DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.

by Tim Karlberg

Here are 5 need-to-know conversations happening in the marketing industry this month.

by Holly Donato

DKY is excited to use this new website to help ADM and their farm customers succeed and grow.

by Tim Karlberg

If you only have time for a handful of digital marketing stories in July, start with these.

by Tim Karlberg

Here’s a simple 1-2-3 plan for inviting new users into your sales funnel and paving the way for more conversions.

by Holly Donato

Done well, Integrated Marketing Communication campaigns have parts that are greater as a sum.

by Brian Dahl

The difference between product-centric and customer-centric brand marketing can make a profound difference.