As brand marketers, we can get so proficient at creating stuff people love that we sometimes mistake what’s great for what’s right.
Category: Marketing Strategy
Marketing Must Reads for October 2017
Here are 4 short articles to give you a 10,000-Foot view of marketing news in October 2017.
DKY Supports Successful Winnebago Product Launch
DKY traveled to Elkhart, Indiana this September in support of an important RV industry event known as Open House.
Marketing Must Reads for September 2017
If you only have 15 minutes to catch up on the state of marketing, start with these.
DKY Road-trips to Farm Progress Show with ADM
One key benefit of large industry events is the opportunity for relationship building, and DKY’s RV was able to be a team player.
How to Turn Customers Against Your Brand
Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
Monthly Must Reads — August 2017
Here are 5 need-to-know conversations happening in the marketing industry this month.