When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.
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Happy Birthday DKY!
To help put 22 years into perspective, here are some fun factoids from 1994.
What Does DKY Stand For?
DKY was founded in 1994 as the brainchild of three adventurous 20-somethings: John Denn, Tom Kelby and Mark Yaeger.
Gold in the Data: 5 Ways to Find Yours
Data is great, but look for the story hidden within it.
The Freedom to Create
Where do marketing creative ideas come from?
The Secret to Long-Term Fulfillment and Success in Marketing
Marketers are always looking ahead for that next new tool or strategy. Sometimes we need to look back.
Is Having a Name Still Important to Branding?
The rules of branding have changed considerably over the decades, but could something as basic as a name really become optional?
Agricultural Leader ADM Engages DKY
Archer Daniels Midland Company (ADM) has engaged DKY to develop integrated marketing programs for their Grain and Producer Origination division.