Acquisition of Peterson|Probst adds database, direct, and loyalty marketing to DKY in-house services.
Archives
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Brand Social Media: Robots vs. Humans
Brands fail at social media when someone gets tricked into letting robots do the human work.
For the Love of Creative
A great read for anyone who straddles the line between art and technology—or has thought about branding their own wedding.
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
AgMarketing: Print vs. Digital
Just how digital is the ag demographic, and how does that affect the work we do in our marketing?
4 Reasons for My Love-Hate Relationship with List Articles
Good content marketing balances what users want with what they need. So where do lists fit in?