Monthly Must Reads — June 2017

aisle surrounded by books

If you only have time for a handful of digital marketing stories this month, start with these.

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You could spend your whole day—every day—reading about what’s happening in the world of digital marketing, and never get “up to speed.” When you factor in everything else competing for your time and attention, staying current with industry news often takes a back seat.

A Little Help, Please!

With that in mind, we’ve handpicked some articles worth a few minutes of your downtime. If you only have time for a handful of digital marketing stories this month, start with these.

Print’s Very Much Alive: Magazine Examples from 9 Brands
This article from the Content Marketing Institute is bound to correct a few misconceptions. It cites research showing that “while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).”

SEO: The Missing Piece in Brand Protection
Most marketers probably don’t think about SEO as playing a key role in their branding strategy. But Search Engine Land columnist Bobby Lyons points out, in the world of search results, “if you relinquish your brand story to others, you lose control of the brand and the message.”

2017 Mid-Year Content Marketing Checkup
CMI’s Joe Pulizzi shares a list of 8+ key considerations as you evaluate your content marketing this summer. Leading the list is an eye-grabbing and compelling recommendation to “get rid of the writers.”

SEO: The Movie
Calling this 40-minute narrated recap of SEO’s history a “movie” might be a dubious reference. But the list of interviews and topics makes us want to at least sneak a peak. You know, for educational purposes.

Did We Miss a Good One?

If you’ve read a helpful digital marketing article that’s worth sharing with our readers, let us know. You can submit it here on our website, or let us know on Twitter.

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