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Tag: Content Marketing

The Problem with Quality Content
Digital Marketing, Marketing Strategy|Content Marketing

The Problem with Quality Content

by Tim Karlberg

As brand marketers, we can get so proficient at creating stuff people love that we sometimes mistake what’s great for what’s right.

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Marketing Must Reads for October 2017
Digital Marketing, Marketing Strategy|Content Marketing, data, Marketing Strategy, SEO

Marketing Must Reads for October 2017

by Tim Karlberg

Here are 4 short articles to give you a 10,000-Foot view of marketing news in October 2017.

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Marketing Must Reads for September 2017
Digital Marketing, Marketing Strategy|Content Marketing, Digital Marketing, Marketing Tactics, SEO

Marketing Must Reads for September 2017

by Tim Karlberg

If you only have 15 minutes to catch up on the state of marketing, start with these.

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Monthly Must Reads — June 2017
Digital Marketing|Content Marketing, Digital Marketing

Monthly Must Reads — June 2017

by Tim Karlberg

If you only have time for a handful of digital marketing stories this month, start with these.

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The Best Collaborative Writing Tool You’ve Never Heard Of: A Review of Draft
Digital Marketing|Agency Life, Content Marketing, Marketing Tools

The Best Collaborative Writing Tool You’ve Never Heard Of: A Review of Draft

by Tim Karlberg

We found a simple (and free) tool able to replace our broken process of group editing.

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Brand Social Media: Robots vs. Humans
Digital Marketing, Marketing Strategy|Brand Strategy, Communications Planning, Content Marketing, Digital Marketing, Investment Accountability, Marketing Strategy, Marketing Tactics

Brand Social Media: Robots vs. Humans

by Tim Karlberg

Brands fail at social media when someone gets tricked into letting robots do the human work.

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4 Reasons for My Love-Hate Relationship with List Articles
Digital Marketing|Content Marketing, Digital Marketing, Marketing Strategy

4 Reasons for My Love-Hate Relationship with List Articles

by Tim Karlberg

Good content marketing balances what users want with what they need. So where do lists fit in?

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