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Category: Public Relations

Maintaining Brand Integrity During a Crisis
Marketing Strategy, Public Relations|Brand Strategy, Communications Planning, Marketing Strategy

Maintaining Brand Integrity During a Crisis

by Tim Karlberg

When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.

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March 2020: Part 2
DKY Digest, DKY News, Marketing Strategy, Public Relations|Communications, DKY Digest, marketing

March 2020: Part 2

by Kendall Bird

This edition is focused on response to COVID-19 and includes a few tips for communicating with customers, followed by helpful articles we’ve discovered.

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Five Underrated KPIs for Marketing Scorecards
Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

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DKY’s Holly Donato Featured by Minnesota PRSA
DKY News, Public Relations|DKY People, PR - Public Relations

DKY’s Holly Donato Featured by Minnesota PRSA

by Tim Karlberg

DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.

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Six Steps to Getting Your Experts Published
Marketing Strategy, Public Relations|Content Marketing, Marketing Tactics

Six Steps to Getting Your Experts Published

by Holly Donato

A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.

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Thought Leadership Can Hide in Plain Sight
Public Relations|PR - Public Relations

Thought Leadership Can Hide in Plain Sight

by Holly Donato

Opportunities to build thought leadership may be closer than you think—specifically in the volunteer work your employees do in your industry.

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Star Your Customers in a Media Tour
Marketing Strategy, Public Relations|Brand Strategy, Client Work, Communications Planning, PR - Public Relations, Winnebago

Star Your Customers in a Media Tour

by Holly Donato

Shining a spotlight on happy customers is a terrific media relations tool.

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How to Leverage PR in Your Marketing
Marketing Strategy, Public Relations|Communications Planning, DKY People, Marketing Strategy, PR - Public Relations

How to Leverage PR in Your Marketing

by Holly Donato

Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.

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