When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.
Category: Public Relations
March 2020: Part 2
This edition is focused on response to COVID-19 and includes a few tips for communicating with customers, followed by helpful articles we’ve discovered.
Five Underrated KPIs for Marketing Scorecards
You have hundreds of metrics to choose from, but only a select few belong on your scorecard.
DKY’s Holly Donato Featured by Minnesota PRSA
DKY’s Director of Content and Public Relations Holly Donato was featured in a member profile this month on the Minnesota PRSA website.
Six Steps to Getting Your Experts Published
A Nielsen study says earned media coverage is the most effective source of information for advancing consumers through all stages of purchasing.
Thought Leadership Can Hide in Plain Sight
Opportunities to build thought leadership may be closer than you think—specifically in the volunteer work your employees do in your industry.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.