When performance sock brand Balega® set out to refresh its brand presence, they knew they had the internal production power…
Category: Branding
The Intersection of Data and Creativity: How Analytics Shape Better Campaigns
In today’s marketing landscape, data and creativity aren’t opposing forces, they’re collaborators. At DKY, we believe that when insightful analytics…
Creating a New Launching Pad for Standard Iron
This re-brand wasn’t just about updating the logo or picking out some fresh fonts. Standard Iron needed more than a…
The Power of Earned Media: Why Media Relations Still Matter
In an age where consumers can smell a sales pitch from a mile away, credibility is currency. As brands strive…
Charting a New Course: Wings Insurance Rebrands for Its 40th Anniversary
When Wings Insurance approached DKY in 2025, they were preparing to celebrate a major milestone: 40 years of helping private…
Fast Tracks and Bold Moves: DKY Powers Winnebago’s Factory Sales Event
When Winnebago rolled out plans for their 2025 Factory Authorized Sales Event, they needed to move fast and make it…
Brand Consistency: Why a Unified Visual Identity and Message Wins Every Time
Hall of Fame UCLA basketball coach, John Wooden, had a legendary tradition. He began every season’s first practice by teaching…
Introducing the Modern Brand Building Series: Building Brands that Ring True
As the marketing landscape evolves at the speed of AI, consumers are increasingly savvy and skeptical when it comes to brand…