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Category: Branding

The Power of Earned Media: Why Media Relations Still Matter
Branding, DKY Digest|Featured

The Power of Earned Media: Why Media Relations Still Matter

by Joe Peterson

In an age where consumers can smell a sales pitch from a mile away, credibility is currency. As brands strive…

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Charting a New Course: Wings Insurance Rebrands for Its 40th Anniversary
Branding

Charting a New Course: Wings Insurance Rebrands for Its 40th Anniversary

by Mike Dobies

When Wings Insurance approached DKY in 2025, they were preparing to celebrate a major milestone: 40 years of helping private…

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Fast Tracks and Bold Moves: DKY Powers Winnebago’s Factory Sales Event
Branding, Digital Marketing, Marketing Strategy|Digital Marketing, Marketing Strategy

Fast Tracks and Bold Moves: DKY Powers Winnebago’s Factory Sales Event

by Megan Elliott

When Winnebago rolled out plans for their 2025 Factory Authorized Sales Event, they needed to move fast and make it…

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Brand Consistency: Why a Unified Visual Identity and Message Wins Every Time
Branding, Digital Marketing

Brand Consistency: Why a Unified Visual Identity and Message Wins Every Time

by Mike Dobies

Hall of Fame UCLA basketball coach, John Wooden, had a legendary tradition. He began every season’s first practice by teaching…

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Introducing the Modern Brand Building Series: Building Brands that Ring True
Branding, Digital Marketing

Introducing the Modern Brand Building Series: Building Brands that Ring True

by Brian Dahl

As the marketing landscape evolves at the speed of AI, consumers are increasingly savvy and skeptical when it comes to brand…

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New Partnerships: DKY Welcomes Three B2B Clients to Kick Off 2025
Branding, DKY News, Marketing Strategy

New Partnerships: DKY Welcomes Three B2B Clients to Kick Off 2025

by Brian Dahl

As we step into 2025, we’re excited to welcome three outstanding new client partnerships to our B2B practice. Each of…

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Launching a Brand for an All-Star Client
Branding, Digital Marketing, Marketing Strategy, Public Relations

Launching a Brand for an All-Star Client

by Megan Elliott

How DKY Brought Basketball FORM to Life

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Celebrating Our First Year Partnership with CLAAS
Branding, Digital Marketing, DKY News, Marketing Strategy

Celebrating Our First Year Partnership with CLAAS

by Brian Dahl

This fall we crossed the one-year mark in our journey with CLAAS of America – a leading ag equipment manufacturer…

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