Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Author: Brian Dahl
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Is DKY a Christian Marketing Agency?
DKY is grateful and eager to serve all of our clients and their missions – both secular and sacred.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.
DKY promotes two staff members
DKY recognizes two of our Squirrels who were recently recognized with promotions.
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.