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Author: Brian Dahl

Brand Strategy: Customer Journey
Branding|Brand Strategy, Customer Journey, Marketing Strategy

Brand Strategy: Customer Journey

by Brian Dahl

Without a true understanding of our customer’s experience and point of view, we can easily lose our way.

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Brand Strategy: Leader vs. Challenger
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Leader vs. Challenger

by Brian Dahl

A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.

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Biking Race Kit Fits the Brand
DKY News|Brand Strategy, Client Work, Creative Services, Design

Biking Race Kit Fits the Brand

by Brian Dahl

DKY jumped at the opportunity to design a race kit for Stef and James at The Fit RV team.

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Five Things We’ve Learned About Printing
Marketing Strategy|Investment Accountability, Marketing Tactics, Print Production

Five Things We’ve Learned About Printing

by Brian Dahl

In our many years of working with printers we have learned a few important things you might like to know.

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Road Trippin’ in Style
DKY News|DKY People, Photos

Road Trippin’ in Style

by Brian Dahl

While normally used for staff recreation, our Brave pulled double-duty this week, serving as a mobile office.

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Brand Strategy: Branded House vs. House of Brands
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Branded House vs. House of Brands

by Brian Dahl

Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.

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Feelin’ the Love at Work
Marketing Strategy|Wisdom at Work

Feelin’ the Love at Work

by Brian Dahl

How do we “find favor and good success” at work? Here are a few ideas.

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Check Out the Squirrel Sketch
DKY News|Design, DKY People, Photos

Check Out the Squirrel Sketch

by Brian Dahl

Two art directors in the same office + blackboard walls and chalk = Squirrel art!

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