DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.
Author: Brian Dahl
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Star Your Customers in a Media Tour
Shining a spotlight on happy customers is a terrific media relations tool.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.
DKY Expansion: New Faces, Added Capabilities
Acquisition of Peterson|Probst adds database, direct, and loyalty marketing to DKY in-house services.
Brand Strategy: The Brand Promise, Part 1
People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.
Updating A Brand for the Heartland
A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.