Brands fail at social media when someone gets tricked into letting robots do the human work.
Tag: Marketing Strategy
How to Leverage PR in Your Marketing
Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.
4 Reasons for My Love-Hate Relationship with List Articles
Good content marketing balances what users want with what they need. So where do lists fit in?
Brand Strategy: Customer Journey
Without a true understanding of our customer’s experience and point of view, we can easily lose our way.
Farmers & Digital Marketing: Three Guiding Truths
Seeking to understand this audience better through data, analysis, and face-to-face conversation is as critical as ever.
The Freedom to Create
Where do marketing creative ideas come from?
Ten Signs You Need A New Agency
According to a recent study, clients and agencies may be looking for love in all the wrong places.
The Right Balance of Marketing Technology and Data Privacy
Better insight supports better marketing. But in this age of big data, when do we cross the line from professional marketers to people manipulators?