In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.
Tag: Marketing Strategy
Series 1: Content Marketing 101
As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.
Maintaining Brand Integrity During a Crisis
When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.
Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Our social media manager explains why building a community is more important than likes.
Where’s the Love in your Brand Positioning?
Appealing to our dark nature can be effective. But is it worth it?
Digital Marketing is Changing Rapidly: Are You Changing With It?
The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.
Listen Up! How to Start a Brand Podcast
Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
What’s so hard about promoting a new global e-commerce site?
DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.