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Tag: Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix
DKY News, Marketing Strategy|Digital Marketing, Marketing Strategy

Series 2: Adding Video to the Content Marketing Mix

by Mike Dobies

In this second installment of our three-part series on content marketing, we’ll explain how and why to add video to your marketing mix, and provide a few examples for inspiration.

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Series 1: Content Marketing 101
Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy, Marketing Tactics

Series 1: Content Marketing 101

by Katie Fitzpatrick

As a relatively new addition to the marketer’s toolbox, there has been some confusion as to what qualifies as “content” and how it can be leveraged to achieve business objectives.

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Maintaining Brand Integrity During a Crisis
Marketing Strategy, Public Relations|Brand Strategy, Communications Planning, Marketing Strategy

Maintaining Brand Integrity During a Crisis

by Tim Karlberg

When times are hard, acting and speaking from a place of authenticity won’t steer you wrong. Ring true.

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Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Digital Marketing|Content Marketing, Instagram, Marketing Strategy, Social Media

Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important

by Kendall Bird

Our social media manager explains why building a community is more important than likes.

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Where’s the Love in your Brand Positioning?
Branding, Marketing Strategy|Marketing Strategy, Wisdom at Work

Where’s the Love in your Brand Positioning?

by Brian Dahl

Appealing to our dark nature can be effective. But is it worth it?

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Digital Marketing is Changing Rapidly: Are You Changing With It?
Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

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Listen Up! How to Start a Brand Podcast
Digital Marketing, Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy

Listen Up! How to Start a Brand Podcast

by Holly Donato

Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.

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What’s so hard about promoting a new global e-commerce site?
Digital Marketing, Marketing Strategy|Client Work, Marketing Strategy, Marketing Tactics

What’s so hard about promoting a new global e-commerce site?

by Mike Dobies

DKY was tasked with the assignment of developing messaging and a communications plan for the launch of shop.donaldson.com.

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