Brands may do well to avoid this characteristic which has the potential to evoke negative reactions from customers.
Category: Marketing Strategy
Three Brand Tips From My Trip to Toronto
DKY’s Creative Director, Mike Dobies, finds marketing truths on an anniversary trip to Toronto.
Monthly Must Reads — August 2017
Here are 5 need-to-know conversations happening in the marketing industry this month.
What Farmers Will Harvest from Our Work with ADM
DKY is excited to use this new website to help ADM and their farm customers succeed and grow.
Monthly Must Reads — July 2017
If you only have time for a handful of digital marketing stories in July, start with these.
Upgrade Your Digital Sales Funnel in 3 Steps
Here’s a simple 1-2-3 plan for inviting new users into your sales funnel and paving the way for more conversions.
Power Your Marketing: Integrate PSEO
Done well, Integrated Marketing Communication campaigns have parts that are greater as a sum.
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.