A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.
Category: Marketing Strategy
Five Things We’ve Learned About Printing
In our many years of working with printers we have learned a few important things you might like to know.
Brand Strategy: Branded House vs. House of Brands
Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.
Feelin’ the Love at Work
How do we “find favor and good success” at work? Here are a few ideas.
Answer Three Questions Before Making Your Tradeshow Investment
Tradeshows can be a boon for your bottom line or a bust for business.
Look Before You Take a Marketing Leap
Knowing your brand promise and knowing what to do with it are two completely separate things.
Don’t Be the Lone Ranger of Marketing
Consider a key principle from the ancient book of Proverbs relevant to today’s busy Marketing Director.
How Much Should My Business Spend on Marketing?
When planning your marketing budget, establish a benchmark from which to build your strategy for on-going investment.