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Category: Marketing Strategy

How to Leverage PR in Your Marketing
Marketing Strategy, Public Relations|Communications Planning, DKY People, Marketing Strategy, PR - Public Relations

How to Leverage PR in Your Marketing

by Brian Dahl

Holly Donato, APR clears up confusion about what PR is and where it belongs in the marketing mix.

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AgMarketing: Print vs. Digital
Digital Marketing, Marketing Strategy|Ag Marketing, Creative Services, Digital Marketing, Integrated Marketing Execution, Print Production

AgMarketing: Print vs. Digital

by Tim Karlberg

Just how digital is the ag demographic, and how does that affect the work we do in our marketing?

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Brand Strategy: Leader vs. Challenger
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Leader vs. Challenger

by Brian Dahl

A brief overview of three brand voices that are likely in your competitive set: the Leader, the Follower, and the Challenger.

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Five Things We’ve Learned About Printing
Marketing Strategy|Investment Accountability, Marketing Tactics, Print Production

Five Things We’ve Learned About Printing

by Brian Dahl

In our many years of working with printers we have learned a few important things you might like to know.

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Brand Strategy: Branded House vs. House of Brands
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Branded House vs. House of Brands

by Brian Dahl

Learn about one of the most basic building blocks of a successful strategy: Brand Hierarchy.

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Feelin’ the Love at Work
Marketing Strategy|Wisdom at Work

Feelin’ the Love at Work

by Brian Dahl

How do we “find favor and good success” at work? Here are a few ideas.

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Answer Three Questions Before Making Your Tradeshow Investment
Marketing Strategy|Investment Accountability, Marketing Tactics

Answer Three Questions Before Making Your Tradeshow Investment

by Tim Karlberg

Tradeshows can be a boon for your bottom line or a bust for business.

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Look Before You Take a Marketing Leap
Marketing Strategy|Brand Strategy, Integrated Marketing Execution, Wisdom at Work

Look Before You Take a Marketing Leap

by Mark Yaeger

Knowing your brand promise and knowing what to do with it are two completely separate things.

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