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Category: Digital Marketing

The State of Technology in 1994
Digital Marketing, DKY News|Agency Life

The State of Technology in 1994

by Tim Karlberg

DKY’s commitment to Ringing True started in the era of Zach Morris phones, and continues today in the age of self-driving cars.

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Five Underrated KPIs for Marketing Scorecards
Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

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9 Ways to Make Your Video Work
Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Brian Dahl

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

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3 Good Business Reasons to Invest in Custom Photography
Branding, Digital Marketing, Marketing Strategy|Content Marketing, Photos

3 Good Business Reasons to Invest in Custom Photography

by Brian Dahl

Don’t underestimate the importance of having great photos represent your brand.

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Digital Marketing is Changing Rapidly: Are You Changing With It?
Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

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Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Digital Marketing|Digital Marketing, Marketing Tactics, SEO

Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit

by Tim Karlberg

Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.

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Listen Up! How to Start a Brand Podcast
Digital Marketing, Marketing Strategy|Brand Strategy, Content Marketing, Marketing Strategy

Listen Up! How to Start a Brand Podcast

by Brian Dahl

Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.

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The Facebook Crisis: A Test of Trust, Purpose, and Planning
Digital Marketing, Marketing Strategy|Brand Strategy, Digital Marketing, Social Media

The Facebook Crisis: A Test of Trust, Purpose, and Planning

by Tim Karlberg

Facebook isn’t going away, but the way people think and talk about it has begun, and will continue, to change.

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