You have hundreds of metrics to choose from, but only a select few belong on your scorecard.
Category: Digital Marketing
9 Ways to Make Your Video Work
Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.
3 Good Business Reasons to Invest in Custom Photography
Don’t underestimate the importance of having great photos represent your brand.
Digital Marketing is Changing Rapidly: Are You Changing With It?
The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.
Lightning Round: 5 Learning Moments at the 2018 MnSearch Summit
Five highlights from the 2018 MnSearch Summit we can use as reminders in our day-to-day digital marketing work.
Listen Up! How to Start a Brand Podcast
Podcasting is a relatively low-cost way to take up nuanced topics and humanize your brand with experts who speak directly to your customers.
The Facebook Crisis: A Test of Trust, Purpose, and Planning
Facebook isn’t going away, but the way people think and talk about it has begun, and will continue, to change.
Two Terrifying SEO Mistakes and How to Prevent Them
There are things you can do to cover your bases before disaster strikes. Here are two SEO mistakes you can prevent simply and inexpensively.