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Category: Digital Marketing

Ad Viewability: A Marketing Primer
Digital Marketing|Digital Marketing, Investment Accountability

Ad Viewability: A Marketing Primer

by Tim Karlberg

This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.

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Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important
Digital Marketing|Content Marketing, Instagram, Marketing Strategy, Social Media

Instagram Likes Are Disappearing: 3 Reasons Why Community is More Important

by Brian Dahl

Our social media manager explains why building a community is more important than likes.

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Hosting a Podcast: Lessons from 22 Episodes
Digital Marketing, Marketing Strategy|Marketing Tactics

Hosting a Podcast: Lessons from 22 Episodes

by Brian Dahl

A podcast is a great centerpiece for your content engine.

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The State of Technology in 1994
Digital Marketing, DKY News|Agency Life

The State of Technology in 1994

by Tim Karlberg

DKY’s commitment to Ringing True started in the era of Zach Morris phones, and continues today in the age of self-driving cars.

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Five Underrated KPIs for Marketing Scorecards
Digital Marketing, Marketing Strategy, Public Relations|Digital Marketing, KPI, Marketing Tactics, ROI

Five Underrated KPIs for Marketing Scorecards

by Tim Karlberg

You have hundreds of metrics to choose from, but only a select few belong on your scorecard.

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9 Ways to Make Your Video Work
Digital Marketing, Marketing Strategy|Content Marketing, Marketing Tactics

9 Ways to Make Your Video Work

by Brian Dahl

Videos are an engaging way of ad storytelling that can accelerate the buyer journey and boost conversion rates.

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3 Good Business Reasons to Invest in Custom Photography
Branding, Digital Marketing, Marketing Strategy|Content Marketing, Photos

3 Good Business Reasons to Invest in Custom Photography

by Brian Dahl

Don’t underestimate the importance of having great photos represent your brand.

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Digital Marketing is Changing Rapidly: Are You Changing With It?
Digital Marketing, Marketing Strategy|Communications Planning, Digital Marketing, Marketing Strategy

Digital Marketing is Changing Rapidly: Are You Changing With It?

by Tim Karlberg

The rearview mirror shows us a year full of change. Looking forward, we can already see there’s more coming.

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