In our final article of the Stepping Up Digital series, learn how to build your brand through social media. In this article, we’re sharing everything from starting a social media profile to analysis and monitoring.
Category: Digital Marketing
Stepping Up Digital (Part 3): A Content Marketing Checklist
As you continue to explore building your brand through digital marketing, it’s important to have a content marketing plan. In this article, we share 6 effective tips.
Stepping Up Digital (Part 2): The Discovery Phase
Before launching a website or app, we begin our research in the discovery phase. In this article, we explore 5 questions about the digital discovery phase.
Stepping Up Digital (Part 1): Define Your Goals
A new website is shiny and fun to think about, but a great website is built through a discovery process and defined goals. DKY can help.
Become a Digital First Brand
With the world in various degrees of lockdown, we’re suddenly reliant on the digital technologies that help us. Here’s how we think digital-first.
Three Steps to a Healthier Email Marketing List
With an increase in opportunity—and risk—there’s never been a more important time to concentrate on email marketing list health.
Understanding the Role of Keywords
Seven things today’s marketing professionals need to know about keywords, and how they fit in the brand’s overall digital strategy.
Ad Viewability: A Marketing Primer
This lesser-known metric is usually overshadowed by things like campaign spend and CPA. Let’s unpack its significance.