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Category: Branding

Brand Strategy: Clear Out the Clutter
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: Clear Out the Clutter

by Brian Dahl

Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.

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Brand Strategy: Internal Branding
Branding|Brand Strategy

Brand Strategy: Internal Branding

by Brian Dahl

Avoid misplaced brand aspiration: embrace what makes you unique and strong.

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How Serving Joy Made Our Year
Branding, DKY News|Agency Life, Client Work, DKY People

How Serving Joy Made Our Year

by Holly Donato

DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.

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Brand Strategy: When ‘And’ Threatens ‘Brand’
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: When ‘And’ Threatens ‘Brand’

by Brian Dahl

The main culprit of this internal sabotage is a simple, three-letter word: and.

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Brand Strategy: The Brand Promise, Part 2
Branding, Marketing Strategy|Brand Strategy

Brand Strategy: The Brand Promise, Part 2

by Brian Dahl

The Brand Promise is about behavior toward customers.

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Brand Strategy: The Brand Promise, Part 1
Branding, Marketing Strategy|Brand Strategy, Customer Journey, Marketing Strategy

Brand Strategy: The Brand Promise, Part 1

by Brian Dahl

People can be inspired to action by great marketing that Rings True, and conversely, become jaded by marketing rooted in hyperbole and spin.

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Updating A Brand for the Heartland
Branding|Brand Strategy, Client Work, Creative Services

Updating A Brand for the Heartland

by Brian Dahl

A sneak peek at how DKY is helping shepherd a brand update for Pro Cooperative.

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Brand Strategy: Customer Journey
Branding|Brand Strategy, Customer Journey, Marketing Strategy

Brand Strategy: Customer Journey

by Brian Dahl

Without a true understanding of our customer’s experience and point of view, we can easily lose our way.

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