If you only have time for a handful of digital marketing stories in July, start with these.
Category: Branding
The Problem With Product-Centric Marketing
The difference between product-centric and customer-centric brand marketing can make a profound difference.
Marketing’s Most Powerful Tool
We are rewarded when our work performs, but we cannot compromise in the area of truth.
Brand Strategy: Clear Out the Clutter
Protect the space needed for your brand to be more powerful and effective by kicking the clutter to the curb.
Brand Strategy: Internal Branding
Avoid misplaced brand aspiration: embrace what makes you unique and strong.
How Serving Joy Made Our Year
DKYers worked from early planning sessions in August right up through last-minute, ink-drying details last Friday.
Brand Strategy: When ‘And’ Threatens ‘Brand’
The main culprit of this internal sabotage is a simple, three-letter word: and.
Brand Strategy: The Brand Promise, Part 2
The Brand Promise is about behavior toward customers.